David Kelley: Human Centred Design.

The talk by David Kelley has enlightened me on the fast changing and advancements of the creation and creation process of products. Instead of creating a product for general use, effort and time is now put into moulding projects and products around the user. I have realised that the busiess world is no longer just a commercial based money grabbing entity, but now take into account the emotions and feelings of humans. The phrase i have known throuhgout my life, Cash Rules Everything Around Me (CREAM) is slowly dying and now humans are the centre of design.

Over the past 18 years a dramatic change has been pushed, with designing products with their own personalities and behavious that are compatible and suit the user. The quick draft and prototype method has now expanded into an elaborate research celebrating the relationship with man and machine. 'Experience Prototypes' are emerging which not only shows the product itself but also the aesthetic attributes and usability comforts experienced. Example, as said, "architects who show people in their houses as opposed to them being empty."

It impressed me to see how far technology has come, and furthermore how much it has impacted not just products, but the way we purchase these products. The New York Prada Store has given retail a whole new meaning, where the convenience and sales assisting has reached a higher level. The custom scanners revealing visual support and information of chosen product adds feel of the joy of shopping, similar to an interactive game. This new type of technology has made me wonder what the near future will be like, as the simple act of shopping has its own cultural suit.

I would recommend this video to everyone, not only for design students. This video enlightens and inspires one on far techonlogy has come. I think everyone should be aware of how much though and process is put into design to cater our needs and even wants. Human centred design is the way of the future, where behavioural management creates a better experience and joy to various aspects of life for eg. the workplace. In the video, the idea of creating work spaces more home-like intrigued me. Yes i do agree it can ease the workers more, making them more relaxed and in a safe and appreciated environment, however I believe the amount of laziness will increase as well as distractions. I think some products/projects when regarding human centred design do have a limit and a boundary.