This video opened my eyes and isolated the process in which is often undermined and overlooked. This involves the design and art making practice that designers go through to have that certain 'zest' of X- factor for their clients. The extent of their research, prototypes, models, sketches and most importantly, dedication has put me off, yet at the same time inspired me as a designer.
I now realise how much dedication must be put into my work, not just a ' thats good enough ' job.
Designers have to overcome obstacles and solve problems and dilemmas in order to satisfy not only themselves but the client and their expectations and guidelines.
It was also good to see that even the best have problems and make mistakes. Things always dont go to plan and we must, as designers, self adapt and adapt to our clients needs. The BnA motorbike's main objective was to still incorporate the image onf the old bike whilst still being modern and meeting the brief.
