Ross Lonegrove, self dubbed Captain Organic, is a pioneer of product design. His love of form is quite inspiring as he aims to touch peoples souls and emotions. His concepts of simplicity and nature are what allow him to create ‘intelligent form.’
Lonegrove aims to elevate peoples perceptions and respect to nature by creating art. He achieves this by ‘observation, curiosity, andinstinct.’ His water bottle was quite impressive. With his appropriation drawing of water, he captures his own ideas and reflection of this natural entity and simply creates this vessel with the flow and beauty of the content itself. I found this quite inspiring.
One discovery I made and drew inspiration from was the fact that Lonegrove’s though on nature is quite endless. His inspiration formed from whale bones and even human bones is one idea that I would have never though of regarding nature. The whole concept of finding inspiration in nature which can even be found internally in ourselves is one aspect I would like to explore.
I think this would be an informing video to design students, particularly industrial designers, because of the principles of nature and form one can add to the design of their products as well as being environmentally friendly. Lonegroves ideas of biopolymers being a new sustainable material that is respectful the environment and easily made is a amazing idea that can be further developed. From this video I have received a new perception of natural shapes and forms which are naturally conscience. I also realized industrial designers can be very arrogant. :)
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